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Platino is Reserva de la Familia's blanco — made by a proprietary process Cuervo calls Esencia de Agave, known only to the distillers, and 88 Bamboo put it head to head with the Extra Añejo. Reserva de la Familia is the Cuervo family's private line, made apart from the rest of the house at La Rojeña, NOM 1122 — the oldest working distillery in the Americas — in copper pot stills rather than columns, from eight-to-ten-year organic agave grown in the estate's richest volcanic soil, using only the inner heart; the Extra Añejo launched in 1995, and Platino returned to the US in 2020 for the line's 25th anniversary. Platino is that agave roasted seventy-two hours in masonry ovens, distilled in copper, and bottled unaged at 40% ABV, hand-labeled and wax-sealed with the family crest, transitioning to certified organic. The Spirits Educator calls the process a way of bringing out the entire character of the agave. Expect a dense, oily nose of cooked agave, citrus, and a floral sweetness, opening into a rich, silky, sweet palate of agave, honey, and white pepper with a long, clean finish — far more body than any other Cuervo blanco. Honest note: the smooth, sweet end of premium blanco — enthusiasts will note the polish — and the best blanco Cuervo makes by a wide margin, for the Margarita that wants to show off. Chilled, neat, or in a top-shelf Margarita. The family's reserve, unaged.
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